Born into a family of Toyota lovers, I never expected my second vehicle to be the one I had dreamed about for years — the FJ Cruiser. This car wasn’t just a vehicle to me; it was the one I had always raved about, envisioned, and manifested into my life.

At 22 years old and a proud FJ Cruiser fanatic, I decided to turn that passion into something tangible — a custom embroidered hat featuring my own ride. Working at a full-service print shop, TwoTwo Creative, gave me the perfect opportunity to bring that idea to life. It didn’t take long before I realized: I can’t be the only one who feels this connected to their Toyota.

That’s how Yota Collective was born — a brand built by enthusiasts, for enthusiasts. Inspired by the same reliability and quality that defines Toyota, we’re here to offer thoughtfully crafted hats, stickers, and more for those who truly get it.

Welcome to the Collective. Time to rep our rides with pride.